Behind the scenes of our brand new Encore TV ad

When I was asked to film a cast of cats for the forthcoming Encore TV commercial, I was under no ill..

Why your pets deserve Encore – the pet food ..

Encore was the idea of passionate and concerned cat and dog owners like you. Struggling to find high..

Introducing Luke Gamble

When it comes to our pets’ welfare we want nothing but the best. From feeding them the right food,..

What does your pet really need?

Recently the PDSA launched their annual PDSA Animal Wellbeing (PAW) report, which highlighted some s..

It’s meat, but not as we know it…

Cats are carnivores and need to eat meat to survive. If their diet doesn’t include meat it can tak..

Pet of the month/ Gallery

Welcome to the new Encore website. You may have noticed however, that there is one vital part missin..